Keep them until they buy, die or cry. I know this sounds a little harsh but once you ad a new customer to your buyer or seller list don’t stop mailing, calling, and emailing until they buy from you, die, or cry for you to stop. Almost every person who calls you will eventually buy or sell some form of real estate, if they don’t buy from you it is completely your fault. Put all customers into some sort of a keep in touch system.
If you are a realtor who has neglected your customer list for more than a few years be sure to send out a letter of apology to previous clients. If you are a new realtor start your database right away, and stay on it. Yes, it will be tough to justify the time and expense of contact letters but in the long run you will truly thank yourself. As a new agent it would seem the last thing you would want to pay attention to are people who won’t buy for another 5 years, but believe me these people will be the life blood of your business.
I can remember when I started; I couldn’t even imagine how I was going to make it till next month in the business, let alone 5 years down the road. Yes, many agents do fail but don’t make the mistake of believing you are one of them. Always remember as Henry Ford put it “Whether you think that you can, or that you can’t, your usually right”
Eric Medemar
www.TheForeclosureCollege.com
www.TheForeclosureFinder.com
